In November 2011 I set up and self-funded Ever Ours, an independent ladies fashion and
accessory emporium that
I have continued to run in my spare time. I
believe it is important for any business to build,
maintain,
and expand professional relationships. This is an area
that has been key to the
growth of my business as I have looked to extend my
reach beyond a local
customer base through a vast network of bloggers. The
personalities behind
fashion blogs not only spoke to my customers on an
identifiable level, but they
carry a large amount of influence and are trusted as
experts by their readers.
I learnt that by having your brand associated with a
prolific fashion blogger
increased sales, strengthened branding and improved
interaction with social
media tools as well as increasing
website traffic.
I cannot
thank the bloggers who we have worked with enough for
all there help and
support.
What I have learnt about social media through
Ever Ours is that
Facebook and Twitter are an accessible, cheap and
influential way of
communicating with customers and industry peers. Twitter
brought Ever Ours
closer to customers online, whereas Facebook gave people
the opportunity to
like, share and promote allowing the expansion of
existing peer groups. By
interacting and engaging in social media, I gave my
customers a true voice,
encouraging participation through photos and tweets,
which results in the
experience being more humanised and also benefits my
company by actively being
able to gauge what my audience is looking for through
their feedback, further
increasing the quality of my customer service.
I have found that not only is social media good
for providing
marketing intelligence, it also allows you to develop a
reputation as a
business and sustain creditability when directly
interacting and engaging with
customers.
- Kimberly, Ever Ours
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